Peer-reviewed journal articles
Gerrard, Y. (accepted, forthcoming 2020). The COVID-19 mental health content moderation conundrum. Social Media + Society: 2k Special Issue.
Gerrard, Y. and Thornham, H. (2020). Content moderation: social media’s sexist assemblages. New Media and Society. PDF | Link
Gerrard, Y. (2020). Social media content moderation: six opportunities for feminist intervention. Feminist Media Studies: Commentary and Criticism. PDF| Link
Gerrard, Y. (2020). What’s in a (pseudo)name?: Ethical conundrums for the principles of anonymisation in social media research. Qualitative Research. PDF | Link
McCosker, A. and Gerrard, Y. (2020). Hashtagging depression on Instagram: towards a more inclusive mental health research methodology. New Media and Society. PDF | Link
Edwards, L., Philip, F. and Gerrard, Y. (2019). Communicating feminist politics? The double-edged sword of using social media in a feminist organisation. Feminist Media Studies. PDF | Link
Gerrard, Y. (2018). Beyond the hashtag: circumventing content moderation on social media. New Media and Society. PDF | Link
Gerrard, Y. (2017). ‘It’s a secret thing’: digital disembedding through online teen drama fandoms. First Monday. Link
Hill, R., Kennedy, H. and Gerrard, Y. (2016). Visualizing junk: big data visualizations and the need for feminist data studies. Journal of Communication Inquiry. PDF | Link
Gerrard, Y. (minor revisions submitted). Re-thinking women’s guilty pleasures in a social media age, from soap opera to teen drama series. Journal of Popular Television.
Gillespie, T., Aufderheide, P., Carmi, E., Matamoros-Fernández, A., Gerrard, Y., Gorwa, R., Roberts, S.T., Sinnreich, A. and Myers-West, S. (under review). Expanding the debate about content moderation. Internet Policy Review.
Gerrard, Y. (in progress). The Manchester Arena bombing and suspension of the fangirl stereotype. American Behavioral Scientist special issue.
Gerrard, Y. (in progress). Book review: Negotiating thinness online: the cultural politics of pro-anorexia, by Gemma Cobb. LSE Review of Books.
Gerrard, Y. (2019). Book review: Behind the screen: content moderation in the shadows of social media, by Sarah T. Roberts. New Media and Society. PDF | Link
Gerrard, Y. (2017). Book review: Post, mine, repeat: social media data mining becomes ordinary, by Helen Kennedy. Information, Communication and Society. PDF | Link
Gerrard, Y. (2016). Book review: Status update: celebrity, publicity, and branding in the social media age, by Alice E. Marwick. Celebrity Studies. PDF | Link
Gerrard, Y. and Bates, J. (2019). Introduction to the Data Power Special Issue: tactics, access, and shaping. Online Information Review. PDF | Link
Gerrard, Y. (2019). Convergence book reviews: reflections on the field. Convergence: The International Journal of Research into New Media Technologies. PDF | Link