Academic Publications


Gerrard, Y. (in progress). The platform generation: young lives and social media content policies. Oakland, California: University of California Press.

Peer-reviewed journal articles

Gerrard, Y. (2022). Re-thinking women’s guilty pleasures in a social media age, from soap opera to teen drama series. Journal of Popular Television. Link

Miltner, K. and Gerrard, Y. (2021). ‘Tom had us all doing front-end web development’: A nostalgic (re)imagining of Myspace. Internet Histories. Link

Gerrard, Y. (2021). Groupies, fangirls, and shippers: The endurance of a gender stereotype. American Behavioral Scientist. Link

Gillespie, T.,  Aufderheide, P.,  Carmi, E., Gerrard, Y., Gorwa, R., Matamoros-Fernández, A., Roberts, S.T., Sinnreich, A. and Myers West, S. (2020). Expanding the debate about content moderation: scholarly research agendas for the coming policy debates. Internet Policy Review. Link

Gerrard, Y. and Thornham, H. (2020). Content moderation: social media’s sexist assemblages. New Media and Society. PDF | Link

Gerrard, Y. (2020). What’s in a (pseudo)name?: Ethical conundrums for the principles of anonymisation in social media research. Qualitative Research. PDF | Link

McCosker, A. and Gerrard, Y. (2020). Hashtagging depression on Instagram: towards a more inclusive mental health research methodology. New Media and Society. PDF | Link

Edwards, L., Philip, F. and Gerrard, Y. (2019). Communicating feminist politics? The double-edged sword of using social media in a feminist organisation. Feminist Media Studies. PDF | Link

Gerrard, Y. (2018). Beyond the hashtag: circumventing content moderation on social media. New Media and Society. PDF | Link

Gerrard, Y. (2017). ‘It’s a secret thing’: digital disembedding through online teen drama fandoms. First Monday. Link

Hill, R., Kennedy, H. and Gerrard, Y. (2016). Visualizing junk: big data visualizations and the need for feminist data studies. Journal of Communication Inquiry. PDF | Link

Book chapters

Are, C. and Gerrard, Y. (accepted). Violence and the feminist potential of content moderation. In: K. Boyle and S. Berridge (Eds.), Routledge Companion on Gender, Media and Violence. London; New York: Routledge. 

Gerrard, Y. (accepted). Introducing social media. In A. House and C. Brennan (Eds.), Social Media and Mental Health. Cambridge, UK: Cambridge University Press.

Gerrard, Y. (2022). Content moderation: the best-kept secret in tech. In D. Rosen (Ed.), The Social Media Debate: Unpacking the Social, Psychological, and Cultural Effects of Social Media. London; New York: Routledge. Link

Peer-reviewed commentaries

Sharp, G. and Gerrard, Y. (2022). The body image ‘problem’ on social media: novel directions for the field. Body Image. 41: 267-271. Link

Gerrard, Y. (2020). Social media content moderation: six opportunities for feminist intervention. Feminist Media Studies: Commentary and Criticism. PDF| Link

Gerrard, Y. (2020). The COVID-19 mental health content moderation conundrum. Social Media + Society: 2k Special Issue. PDF | Link

Book reviews

Gerrard, Y. (2019). Behind the screen: content moderation in the shadows of social media, by Sarah T. Roberts. New Media and Society. PDF | Link

Gerrard, Y. (2017). Post, mine, repeat: social media data mining becomes ordinary, by Helen Kennedy. Information, Communication and Society. PDF | Link

Gerrard, Y. (2016). Status update: celebrity, publicity, and branding in the social media age, by Alice E. Marwick. Celebrity Studies. PDF | Link


Gerrard, Y. and Bates, J. (2019). Introduction to the Data Power Special Issue: tactics, access, and shaping. Online Information Review. PDF | Link

Gerrard, Y. (2019). Convergence book reviews: reflections on the field. Convergence: The International Journal of Research into New Media Technologies. PDF | Link